1. Planning Phase
How can we make sure your website meets its intended purpose and business requirements after this website design process?
For bigger website projects, we have a comprehensive website design process:
- Requirements – we dive deep into the business requirements and taking all aspects into consideration.
- Exploration– this includes extensive exploration of the industry and key project stakeholders. We also review current website standings using industry leading tools and software to complete assessment.
- Objective Jots – we determine what exactly the client need and what key objective the site should achieve.
- Analytics reporting – using a comrehensive suite of tools, we will determine current website functionality and usability, giving key attention to website structure and information retrieval efficiency. Website viewing and attention drawing capanilities will be reviewed and shortcommings determind.
- Conversion Performance – In this step we will investigate customer convertion rate efficiency, this is the rate at which potential customers that is visiting the site being converted into service/product buying customers, convertions can be achieve with numerous methods, we will determine well and also underperforming methods.
- User Experience – The industry adn business type determines what the end user experience will be like, in this step, this information is reviewed and put to the test to see where improvements can be made to engage with the specific industry.
- Website Layout – Website structure is determined, also how the navigation of different pages and sections will be reachable in a efficient manner that is easy to understand for the end user.
- Creating first website layout – we create the first website draft after all company information was provided through any of our information sharing platforms like a conference call, website form submission, email or WhatsApp. This gives the client a rough idea of how the website will be structured and makes it easy for the client to give some feedback.
- Conversion Flow – we illustrate how a potential customer will reach the landing page and navigate through to the contact methods or conversion object.
- Review Website Functionality – We create a plan of action of how final version of the website will be built
2. Content and SEO audit
What type of elements will be published on the site and how do we ensure is highly ranked by search engines.
- Reviewing Website Content – New company start-up or a years old company, reviewing the content involves assessing the information needed to tell your story, key marketing messages, the brand style and tone of voice, and the balance of text against photography, graphics, video or downloads.
- Content Strategy – either the client populates a informational form to provide all the neccessary company information or we interview key company stakeholders to determine neccessary company information. Futher information sharing session will be conducted until all neccessary company information has been provided.
- Search Engine Optimisation (SEO) Report – In this step we determine where your website currently rank in all major search engines, such as Bing and Google. With this report as a staring point we will analyse for the website rebuild SEO strategy for optimal Search Engine Result Page (SERP) Performance
- SEO strategy creation – we create an SEO strategy for the launch of your new company website and future upkeep. This will ensure the website never experience broken links and technical errors or warnings.
3. Website Interface (UI)
How do we create an appealing and responsive website and ensure it is engaging to all types of target audiences?
- Draft Website Structure – in this step your website becomes a visual for the first time so that a first glance can be made and design look and feel and be determined.
- UX and UI designs – we create the website according to the brand and begin to apply content on the website. This is were make sure the website flow is perfect and engaging to the website viewer and response for the best end user experience
- Make the website clickable and responsive – this allows us create a functioning version of the website where we can interactively engage with the client to get a better look at the feel to adjust where neccessary
- Website viewer clickable content – this shows how clickable content and links will appear to the end user (buttons and external links and content).
4. Website Creation
In this step, our expert designers will conduct numerous testing and simulating to make sure the website is as smooth and brilliant as can be.
This step is quite geeky and below is some information from a technical point of view:
- Domain setup – Whether you already have a company domain or still need to purchase your domain, here is where we setup your domain to point to the correct webserver so that your new website can be accessible worldwide.
- Website Hosting setup on industry leading infrastructure – This infrastructure is based on Apache which is the most used technology in the world and makes it very fast, reliable and secure.
- Install Content Management System (CMS) – We primarily use WordPress.
- Setup Website Database – In order for the website to become functional, we will need to create and setup the required databases and link it with your website front end.
- Building your website frontend – building your website front end is the core of this operation. This will enable the entire world to access your website including search engine indexing.
- Publishing content on your website – In this step we use all the information the client has provided and start publishing it on the website frontend.
- Testing Content – In this step we test the published content on all types of devices to ensure it is optimised and displays correctly and operates smoothly.
- Optimsing content – with this, we make sure the website is fast and quick to respond, scores excellent with SEO testing tools.
- Design Changes – After testing the content, we will make any necessary changes to the content, structure or design so that the website can reach its final form ready to go live.
Publishing Your Website Live
What are the final steps to launch your website to the world?
- Final SEO Tests – Our team run specialized SEO tools to scan and test your website.
- Install tracking tools – We use Google Analytics to track international traffic to your website which can provide comprehensive reporting. Webmaster is also setup to provide visability over your website’s SERP information.
- Customer Training – If required, we can provide training on how to use the website’s backend such as loading products and customers etc.
Ongoing Website Maintenance
How do we keep your business website up to date with the latest information and updates?
Website Security – Regular ongoing security checks and updates will be conducted to ensure maximum website protection
- Website Security – Regular ongoing security checks and updates will be conducted to ensure maximum website protection
- Plugin updates – All updates and themes are regularly updated tp ensure your website remain secure and reliable.
- Backups – Recurring backups are setup to ensure recoverability